Creating Campaigns

You have two options for creating a campaign:

  • Creating a campaign from scratch

  • Creating a campaign by copying, renaming and editing an existing campaign

When copying a campaign, only the basic campaign data (general information) will be copied, but no content or target assignments.

As a security measurement, all newly created campaigns are deactivated by default. For a campaign to be visible in the storefront, you need to activate it first by selecting the Enabled check box on the Properties tab.

Creating New Campaign

To create a new campaign from scratch:
  1. Select the channel from the context selection box, then select Marketing | Campaigns.
    This opens the campaigns manager displaying a list of all campaigns for the current channel.
  2. Click New.
  3. Provide general campaign information.
    Specify a name and a description for the campaign. The name will be used throughout Intershop Commerce Management to refer to the campaign.
  4. Schedule the campaign.
    Specify a start and end date/time for the campaign. The specified times constitute the maximum time frame for all content and promotions assigned to the campaign.
  5. Select the Enabled check box to activate the campaign in the storefront.
  6. Click Apply to save changes.
    The campaign is created. Proceed now with defining campaign targets, and assigning content to the campaign. These tasks are described in the following sections:

Creating Campaign From Copy

To create a new campaign by copying an existing one:
  1. Select the channel from the context selection box, then select Marketing | Campaigns.
    This opens the campaigns manager displaying a list of all campaigns for the current channel.
  2. In the list, select the campaign you want to copy.
  3. Click Copy.
    The new campaign is created and shown in the list. Proceed now with defining campaign targets, and assigning content to the campaign. These tasks are described in the following sections: